SMP Acquisitions Increases Branding Efforts as 2012 PRWeek Awards Approach
Delivering a clear message to their consumers has become a high priority for SMP Acquisitions as the sales, marketing and PR industry evolves.
The impressive PRWeek Awards event is on Tuesday 23 October 2012 at Grosvenor House on London’s Park Lane and are widely accepted by the PR and Marketing communications sector to be the equivalent of the film industry’s ‘Oscars’. SMP Acquisitions like many businesses in marketing are conscious of the focus the upcoming awards place on branding and PR efforts. SMP Acquisitions have upgraded their branding strategy in recent months and are starting to see a return on investment.
SMP Acquisitions Managing Director Scott Pattrick reveals “Our clients have noticed an increased emotional connection from customers since we implemented some changes to our business branding. Our goal has been to deliver a clear message to our target audience to ensure they recognise us as the best solution to their outsourced sales and marketing needs in turn this has led to better relationships with our clients customer base”.
The PRWeek Awards highlight the best performing marketing agencies, most engaging campaign developments and up-and-coming people in the industry “I haven’t had the opportunity to attend the awards before but have always kept an eye on the nominee’s and the criteria on which they are judged. I think a lot can be learned from observing the best in the industry and think the awards push business such as SMP Acquisitions to constantly evolve our marketing and branding practices” adds Scott Pattrick of SMP Acquisitions.
Increasing branding efforts encourages competitors in the same field to up their game. SMP Acquisitions are outsourced by businesses to develop sales or marketing strategies that will increase brand awareness and generate more customer acquisition. The demand for more engaging branding and marketing has most definitely increased in the past 5 years and differentiating one business from another is becoming more difficult “We are constantly trying to stay one step ahead of others in the industry to ensure we provide the best quality results for our growing client base, being able to identify a brands niche in order to build a brand is an area of high priority for us right now” comments Scott Pattrick, MD at SMP Acquisitions.
SMP Acquisitions plan to futher increase branding efforts and will look forward to one of the industry’s biggest event, the 2012 PRWeek Awards.
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